In the process of preparing this strategic plan, the department formulated its Vision, Mission and Core Values. These are:

Vision Statement
A nationally and globally competitive county economy with sustainable and equitable socio-economic development through promotion of trade, investment and enterprise development

Mission Statement
To promote, co-ordinate and implement integrated socio-economic policies and programmes for a rapidly industrializing, investing and entrepreneuring economy.

Core values of the sector.
1) Integrity- To be accountable and devoid of corrupt practices
2) Teamwork- To encourage collaboration and consultation as a way of maximising synergy
3) Creativity and Innovativeness- To be open and proactive in seeking better and more efficient method of service delivery.
4) Client Focus- To treat customer with respect, courtesy and delight in their satisfaction

Strategic Direction, Strategic Issues and Objectives
The Department has identified twenty four (24) strategic issues and corresponding strategic objectives. This strategic plan points out the key thematic areas the department needs to focus on in order to realise the development agenda for the entire planning period. Preparation of the plan was a culmination of reference to policy documents such as Vision 2030, County Development Profile and County Integrated Development Plan 2018-2022. The information and statistics used in the document came from various sources including government technical departments, the Kenya National Bureau of Statistics, and the Department of Trade plans.

Implementation, Monitoring and Evaluation
Monitoring and Evaluation (M&E) will form a critical component for the successful implementation of this strategic plan. It is through M&E that the management will be assisted in making evidence based decisions. M&E will form an integral part of this Strategic Plan. A comprehensive monitoring and evaluation plan will be prepared to track annual progress in tandem with the annual plans that will be derived from this strategic plan. The primary purpose is to track progress, identify departures, if any, in the achievement of the set targets, assessing the efficiency and effectiveness of completed projects and ensuring continual improvement. It is expected that the Sub-County and Ward Administrators will assist in monitoring the implementation of the projects under their areas of jurisdiction. It is also encouraged that that the local communities also participate in the projects’ monitoring to promote acceptance and ownership of developed facilities.